{"id":421,"slug":"circus-roncalli-bindet-partner-fur-marketingstrategie","href":"https:\/\/der-komet.de\/circus-roncalli-bindet-partner-fur-marketingstrategie","headline":"Circus Roncalli bindet Partner f\u00fcr Marketingstrategie","is_premium":true,"topline":"--","teaser_text":"Texttyp: Sachinformation (Organisationsmeldung). Anlass\/Kern: Neuausrichtung der Marketing\u2011 und Kommunikationsarbeit von Circus Roncalli im 50. Jubil\u00e4umsjahr; Beauftragung von Serviceplan Cultur; Kooperation mit Social\u2011Media\u2011Agentur Tacsy. W-Fragen (knapp): Wer: Direktor Bernhard Paul, Circus Roncalli, Serviceplan Cultur, Tacsy; Was: Markenberatung, Strukturierung des Wandels, Begleitung interner Prozesse, Sch\u00e4rfung der Positionierung als Kulturmarke; Wann: seit M\u00e4rz dieses Jahres; Wo: Tacsy in K\u00f6ln; Warum\/Wie: zur St\u00e4rkung der Kulturmarke, durch Agenturpartnerschaft. Zum 50. Jubil\u00e4um hat Circus Roncalli unter Direktor Bernhard Paul seine Marketing\u2011 und Kommunikationsstrategie neu ausgerichtet: Seit M\u00e4rz ber\u00e4t Serviceplan Cultur und soll die Positionierung als Kulturmarke im Live\u2011Entertainment sch\u00e4rfen, interne Prozesse begleiten und den Wandel strukturieren; f\u00fcr digitale Kan\u00e4le kooperiert die Agentur mit der K\u00f6lner Social\u2011Media\u2011Agentur Tacsy. Die Zusammenarbeit l\u00e4uft \u00fcber das Jubil\u00e4umsjahr hinaus.","published_at":"07.04.2026","published_at_iso":"2026-04-07T09:52:07+02:00","author":"Dietmar Winkler","main_image":{"uuid":"425bd6b4-b8ac-4940-a676-f138eed87b51","name":null,"square":"https:\/\/der-komet.de\/storage\/3966\/conversions\/53639882391_f4e45c9737_o-square.webp","thumb":"https:\/\/der-komet.de\/storage\/3966\/conversions\/53639882391_f4e45c9737_o-thumb.webp","small":"https:\/\/der-komet.de\/storage\/3966\/conversions\/53639882391_f4e45c9737_o-small.webp","medium":"https:\/\/der-komet.de\/storage\/3966\/conversions\/53639882391_f4e45c9737_o-medium.webp","large":"https:\/\/der-komet.de\/storage\/3966\/conversions\/53639882391_f4e45c9737_o-large.webp","caption":"Szene aus dem Jubil\u00e4umsprogramm","credit":"Roncalli\/Harald Uschmann","featured":false,"published":true,"external":true,"original_id":null,"original_uuid":null,"width":4024,"height":6048,"main_image":false,"slot":null,"position_x":null,"position_y":null},"magazine_section":{"id":15,"name":"Circus, Variet\u00e9, Show","teaser_label":"Circus, Variet\u00e9, Show","slug":"circus-variete-show","color_token":"#a77b29","parent":null},"magazine":{"id":43,"name":"5888 (09.04.2026)"},"has_access":false,"images":[],"related_contents":[],"updated_at_iso":"2026-05-03T19:21:11+02:00","structured_data":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/der-komet.de\/circus-roncalli-bindet-partner-fur-marketingstrategie#article","url":"https:\/\/der-komet.de\/circus-roncalli-bindet-partner-fur-marketingstrategie","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/der-komet.de\/circus-roncalli-bindet-partner-fur-marketingstrategie"},"headline":"Circus Roncalli bindet Partner f\u00fcr Marketingstrategie","description":"Circus Roncalli bindet mit Serviceplan Cultur einen Partner f\u00fcr Markenberatung und Kommunikation. Zusammenarbeit startet im M\u00e4rz und l\u00e4uft \u00fcber das Jubil\u00e4um hinaus.","image":[{"@type":"ImageObject","url":"https:\/\/der-komet.de\/storage\/3966\/conversions\/53639882391_f4e45c9737_o-large.webp","width":4024,"height":6048,"caption":"Szene aus dem Jubil\u00e4umsprogramm","creditText":"Roncalli\/Harald Uschmann"}],"datePublished":"2026-04-07T09:52:07+02:00","dateModified":"2026-05-03T19:21:11+02:00","author":[{"@type":"Person","name":"Dietmar Winkler"}],"publisher":{"@type":"Organization","@id":"https:\/\/der-komet.de#publisher","name":"KOMET Druck- und Verlagshaus GmbH","url":"https:\/\/der-komet.de","logo":{"@type":"ImageObject","url":"https:\/\/der-komet.de\/komet-assets\/images\/KometLogo.svg"}},"articleSection":"Circus, Variet\u00e9, Show","inLanguage":"de-DE","isAccessibleForFree":false,"hasPart":{"@type":"WebPageElement","isAccessibleForFree":false,"cssSelector":".premium-content"}},{"@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/der-komet.de"},{"@type":"ListItem","position":2,"name":"Circus, Variet\u00e9, Show","item":"https:\/\/der-komet.de\/circus-variete-show"},{"@type":"ListItem","position":3,"name":"Circus Roncalli bindet Partner f\u00fcr Marketingstrategie","item":"https:\/\/der-komet.de\/circus-roncalli-bindet-partner-fur-marketingstrategie"}]}]}}